# SEO for Podcasts
Most podcasts are invisible. Here's how to be found.
## Episode Titles
What works:
- Include searchable keywords
- Front-load important terms
- Be specific, not clever
Example:
❌ "The One About Growing"
✅ "How to Grow Your Podcast to 10K Downloads"
## Show Notes
Must include:
- Episode summary (100+ words)
- Timestamps for sections
- Links mentioned
- Guest bio and links
## Transcripts
Why they matter:
- Google indexes text, not audio
- Accessibility requirement
- Repurpose for blog posts
Tools:
- Descript (automatic)
- Otter.ai (budget option)
- Rev.com (human accuracy)
## Apple Podcasts Optimization
- Use all 4000 characters
- Include relevant keywords
- Update show description quarterly
Back to BlogGrowth
SEO for Podcasts: Getting Found on Search
How to optimize your podcast for discoverability on Apple, Spotify, and Google.
Devon BrooksJanuary 3, 20246 min read
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